Glow Recipe and Westville collaborated for a NYC Pride event in June 2021. Glow Recipe sponsored the event at Westville in Chelsea, offering attendees free watermelon lemonade, skincare samples, and an exclusive discount. For this partnership, I managed the production of all experiential activation assets, including event signage, digital marketing creative, and promotional materials such as branded discount cards to boost traffic and conversion. I also developed an immersive sampling experience, giving customers free product samples to encourage trial and engagement.